Welcome to the First Ever McDonald's Where You're Served by Robots—In Texas
McDonald's has begun testing its first-ever robot restaurant in Texas, sparking debate and intrigue in equal measure.
In Forth Worth, Texas, the branch is fully automated and requires no human contact to order and pick up your favorite meal.
The introvert's dream gained viral attention online after TikTok and Instagram user foodiemunster shared a video from inside. With 1.2 million views, the video shows how customers can use automated screens to order fast food and collect it via a machine.
McDonald's explained in a statement that the restaurant includes new features including the "Order Ahead lane," where customers can receive their order on a conveyer belt.
The restaurant is the latest move in McDonald's "Accelerating the Arches" growth strategy, which is working on innovation to improve customer experiences.
"When you step inside the test restaurant concept, you'll notice it's considerably smaller than a traditional McDonald's restaurant in the U.S. Why? The features—inside and outside—are geared toward customers who are planning to dine at home or on the go," McDonald's said in the statement.
"Inside the restaurant, there's a delivery pick-up room for couriers to retrieve orders quickly and conveniently. There are also kiosks, where customers can place their orders to go, and a pick-up shelf for orders. Outside the restaurant, there are several parking spaces dedicated to curbside order pick-up, as well as designated parking spaces for delivery drivers."
The introduction of the new technology has divided people online who were unsure about the ethical impact of the change.
"Well there goes millions of jobs," said one commenter, while another added: "Honestly if they go through with this I'll just boycott McDonald's, their food's mid at best anyway."
"This will put so many people out of work," said another commenter. "I'm not for it."
In Forth Worth, Texas, the branch is fully automated and requires no human contact to order and pick up your favorite meal.
The introvert's dream gained viral attention online after TikTok and Instagram user foodiemunster shared a video from inside. With 1.2 million views, the video shows how customers can use automated screens to order fast food and collect it via a machine.
McDonald's explained in a statement that the restaurant includes new features including the "Order Ahead lane," where customers can receive their order on a conveyer belt.
The restaurant is the latest move in McDonald's "Accelerating the Arches" growth strategy, which is working on innovation to improve customer experiences.
"When you step inside the test restaurant concept, you'll notice it's considerably smaller than a traditional McDonald's restaurant in the U.S. Why? The features—inside and outside—are geared toward customers who are planning to dine at home or on the go," McDonald's said in the statement.
"Inside the restaurant, there's a delivery pick-up room for couriers to retrieve orders quickly and conveniently. There are also kiosks, where customers can place their orders to go, and a pick-up shelf for orders. Outside the restaurant, there are several parking spaces dedicated to curbside order pick-up, as well as designated parking spaces for delivery drivers."
The introduction of the new technology has divided people online who were unsure about the ethical impact of the change.
"Well there goes millions of jobs," said one commenter, while another added: "Honestly if they go through with this I'll just boycott McDonald's, their food's mid at best anyway."
"This will put so many people out of work," said another commenter. "I'm not for it."
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